Jump to ContentJump to Main Navigation
Open InnovationAcademic and Practical Perspectives on the Journey from Idea to Market$
Users without a subscription are not able to see the full content.

Arthur B. Markman

Print publication date: 2016

Print ISBN-13: 9780199374441

Published to Oxford Scholarship Online: June 2016

DOI: 10.1093/acprof:oso/9780199374441.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 October 2019

Opportunity Thinking Approach to Open Innovation

Opportunity Thinking Approach to Open Innovation

Seeing Clearly the Elephant in the Room

Chapter:
(p.91) 5 Opportunity Thinking Approach to Open Innovation
Source:
Open Innovation
Author(s):

Pam Henderson

Francesca Lorenzini

Gregory P. Pogue

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199374441.003.0005

This chapter explores the integration of open innovation and opportunity thinking as tools that enable practitioners to capitalize on collaborative strategies across disciplines and organizational structures, treating these interactions as potential sources of knowledge that have the promise of uncovering larger market opportunities. In order to clarify the term “opportunity,” this chapter draws on past literature addressing similar theoretical frameworks, including entrepreneurial alertness, entrepreneurial readiness, and heuristics. In union with these theories, the chapter outlines Six Sources of Opportunity which allow practitioners to identify opportunity within and outside their organization in an open innovation environment. The chapter concludes with the application of these theories to two corporate examples, namely those of Eastman Chemical Company and The North Face.

Keywords:   Entrepreneurial alertness, heuristics, open innovation, entrepreneurial readiness, opportunity thinking

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .