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Religion and the Marketplace in the United States - Oxford Scholarship Online
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Religion and the Marketplace in the United States

Jan Stievermann, Philip Goff, and Detlef Junker


This book focuses on the diverse interactions between religious and commercial practices in U.S. history. In chapters that examine colonial American mercantilism to modern megachurches, from literary markets to popular festivals, the book explores how religious behavior is shaped by commerce and how commercial practices are informed by religion. These chapters reject a straightforward declension narrative, and instead seek to show that the story of religion and the marketplace in America is one of manifold, mutual, and often highly contradictory forms of interaction. Studying religion and the ... More

Keywords: America, religion, market, marketplace, practice

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780199361793
Published to Oxford Scholarship Online: March 2015 DOI:10.1093/acprof:oso/9780199361793.001.0001


Affiliations are at time of print publication.

Jan Stievermann, editor
Heidelberg University

Philip Goff, editor
Indiana University Indianapolis

Detlef Junker, editor
Heidelberg Center for American Studies, Heidelberg University

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General Introduction

Jan Stievermann, Daniel Silliman, and Philip Goff

Part One Reassessment

Part Two Evangelicals and Markets

4 Money Matters and Family Matters

Hilde Løvdal Stephens

Part Three Religious Book Markets

Part Four Religious Resistance and Adaptation to the Market

10 Unsilent Partners

Anthony Santoro

Part Five Critical Reflection and Prospects

End Matter