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Saving LivesWhy the Media's Portrayal of Nursing Puts Us All at Risk$
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Sandy Summers and Harry Jacobs Summers

Print publication date: 2014

Print ISBN-13: 9780199337064

Published to Oxford Scholarship Online: November 2014

DOI: 10.1093/acprof:oso/9780199337064.001.0001

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The Naughtiest Nurse

The Naughtiest Nurse

Chapter:
(p.154) 5 The Naughtiest Nurse
Source:
Saving Lives
Author(s):

Sandy Summers

Harry Jacobs Summers

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199337064.003.0005

The media often presents “nurses” as half-dressed bimbos, and the global prevalence of the “naughty nurse” image remains staggering. It appears in television shows, music videos, sexually oriented products, and even the news media. At half-time during a televised 2012 basketball game, the Dallas Mavericks Dancers donned naughty nurse outfits and did a sexually oriented dance to the tune of Robert Palmer’s “Bad Case of Loving You.” Major corporations have used the naughty nurse in advertising for alcohol, razor blades, cosmetics, shoes, and even milk. The naughty image encompasses more subtle messages that nurses are mainly about the romantic pursuit of men, particularly physicians and patients. Of course, the creators of naughty nurse imagery typically assure critics that they are “just joking.” But the social contempt underlying the imagery discourages practicing and potential nurses, undermines nurses’ claims to adequate resources, and encourages workplace sexual abuse-a major problem for real nurses.

Keywords:   naughty nurse, sexy nurse, nurse sex, sexual images, advertising, popular music, pornography, sexual imagery, sexual abuse, workplace sexuality, prostitutes, golddigger

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