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Music and the Broadcast ExperiencePerformance, Production, and Audiences$
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Christina Baade and James A. Deaville

Print publication date: 2016

Print ISBN-13: 9780199314706

Published to Oxford Scholarship Online: September 2016

DOI: 10.1093/acprof:oso/9780199314706.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 06 April 2020

(p.151) Section III Raising Dough on Radio: Musical Genre and Advertising in the Swing Era

(p.151) Section III Raising Dough on Radio: Musical Genre and Advertising in the Swing Era

Music and the Broadcast Experience
Oxford University Press

Keywords:   radio, advertising, frame analysis, Let’s Dance, Benny Goodman, Josef Bonime, McCann-Erickson

Keywords:   articulation, consumer culture, Depression, radio, radio advertising, Texarkana, The Hillbilly Boys, western swing, uneven modernization

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