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Media and the Making of Modern GermanyMass Communications, Society, and Politics from the Empire to the Third Reich$
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Corey Ross

Print publication date: 2008

Print ISBN-13: 9780199278213

Published to Oxford Scholarship Online: September 2008

DOI: 10.1093/acprof:oso/9780199278213.001.0001

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Propaganda and the Modern Public

Propaganda and the Modern Public

Chapter:
(p.194) 7 Propaganda and the Modern Public
Source:
Media and the Making of Modern Germany
Author(s):

Corey Ross (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199278213.003.0007

This chapter focuses on the relationship between the expansion of modern media and the changing nature of popular politics. Even before the First World War, the gradual emergence of new patterns of perception and expectation promoted by the media had profound implications for processes of popular political mobilization. How political elites sought to adapt to these developments, and how their efforts were related to evolving currents within the realm of commercial advertising, is the central subject. The chapter surveys the wide-ranging German discourse on public opinion, propaganda and the nature of political leadership during and after the First World War, which strongly influenced conceptions of political mobilization.

Keywords:   advertising, mass psychology, mobilization, propaganda, publicity, public opinion

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