Jump to ContentJump to Main Navigation
Media and the Making of Modern GermanyMass Communications, Society, and Politics from the Empire to the Third Reich$
Users without a subscription are not able to see the full content.

Corey Ross

Print publication date: 2008

Print ISBN-13: 9780199278213

Published to Oxford Scholarship Online: September 2008

DOI: 10.1093/acprof:oso/9780199278213.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 19 November 2019

Meeting Demand: Consumer Preference and Social Difference

Meeting Demand: Consumer Preference and Social Difference

Chapter:
(p.141) 5 Meeting Demand: Consumer Preference and Social Difference
Source:
Media and the Making of Modern Germany
Author(s):

Corey Ross (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199278213.003.0005

This chapter moves beyond the question of availability to consider how patterns of uptake, different programme offerings, and different audience preferences reflected the social distinctions in Weimar society. By focusing on the highly fragmented press landscape in Germany, the problems of popularizing the radio programme, and the disparate fare on offer in different types of cinema, it demonstrates that audiences were certainly not the passive and amorphous entity many contemporary reformers had in mind when they devised their schemes to uplift popular tastes. Rather, ‘mass culture’ during the 1920s was mediated through older structures of region, class, neighbourhood, and gender, and how people partook in it was powerfully moulded by these social factors.

Keywords:   cinema, class, gender, locality, milieu, neighbourhood, newspapers, press, programme, radio

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .