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Local Players in Global GamesThe Strategic Constitution of a Multinational Corporation$
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Peer Hull Kristensen and Jonathan Zeitlin

Print publication date: 2004

Print ISBN-13: 9780199275625

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199275625.001.0001

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Associating Local Strategies of Global Reach: Horsens, Lake Mills, Eastbourne, and APV

Associating Local Strategies of Global Reach: Horsens, Lake Mills, Eastbourne, and APV

Chapter:
(p.27) 2 Associating Local Strategies of Global Reach: Horsens, Lake Mills, Eastbourne, and APV
Source:
Local Players in Global Games
Author(s):

Peer Hull Kristensen (Contributor Webpage)

Jonathan Zeitlin (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199275625.003.0002

This chapter tells the story of the growth of the MNC using the example of four distinct firms, which after struggling for survival as more or less independent entities for over a century, came together in the 1970s and 1980s to form a single MNC. These independent firms each entered into the MNC for their own reasons, seeing this as the preferred alternative among several possibilities. In two out of three cases, the firms in question were already pursuing a multinational strategy of their own, whether individually or as part of a larger group. Since these efforts had failed or were about to, with their prospects looking bleak, each firm opted instead to become part of APV. But as their separate histories reveal, it was by no means predetermined that APV would become the firm that constituted the MNC headquarters and thereby end up seeing itself as acquiring the right to manage the others.

Keywords:   multinational corporations, APV, Horsens plant, Denmark, competition, Lake Mills, Howard Pumps

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