This chapter enters the expressive dimension, focusing on epithets, swears, and Japanese honorifics. These items are quite different from supplements (Chapter 4), but they are intimately connected to them via Grice’s definition. The opening sections make the case for treating these items as conventional-implicature contributors. Quantification is challenging from this perspective, so special attention is given to the effects that this emotive language can have in quantified statements. A scope-shifting alternative to the theory is defined and rejected. The chapter closes with a case study: the German discourse subjunctive.
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