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The Art and Science of MarketingMarketing for Marketing Managers$
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Grahame Dowling

Print publication date: 2004

Print ISBN-13: 9780199269617

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199269617.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 October 2019

(p.367) Part IV Administration

(p.367) Part IV Administration

Source:
The Art and Science of Marketing
Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199269617.011.0004

Keywords:   marketing planning, marketing plan, marketing target, control, marketing fit

Keywords:   research firms, advertising agencies, external service providers, marketing research, decision tree

Keywords:   UK television viewers, Australian television station, marketing practice, marketing manager

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