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Americanization and Its LimitsReworking US Technology and Management in Post-war Europe and Japan$
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Jonathan Zeitlin and Gary Herrigel

Print publication date: 2004

Print ISBN-13: 9780199269044

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199269044.001.0001

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Mass Production or ‘Organized Craftsmanship’? The Post-War Italian Automobile Industry

Mass Production or ‘Organized Craftsmanship’? The Post-War Italian Automobile Industry

Chapter:
(p.269) Chapter 9 Mass Production or ‘Organized Craftsmanship’? The Post-War Italian Automobile Industry
Source:
Americanization and Its Limits
Author(s):

Duccio Bigazzi

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199269044.003.0009

In 1945, the Italian industrial sector was well prepared to measure itself against the American model. In the engineering sector, direct contacts between technical experts on the two sides were established around the turn of the century, and these had intensified during the First World War. During the Fascist period, the diffusion of American methods met with resistance from the traditionalist approach to technology and organization of most Italian industrialists, who preferred low wages and a strongly authoritarian form of paternalism. Nonetheless, the most innovative managers and entrepreneurs continued to look up to America as the most efficient technical and productive model.

Keywords:   American model, Italy, Marshall Aid, technology transfer, Mirafiori

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