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Americanization and Its LimitsReworking US Technology and Management in Post-war Europe and Japan$
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Jonathan Zeitlin and Gary Herrigel

Print publication date: 2004

Print ISBN-13: 9780199269044

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780199269044.001.0001

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Remodelling the Italian Steel Industry: Americanization, Modernization, and Mass Production

Remodelling the Italian Steel Industry: Americanization, Modernization, and Mass Production

Chapter:
(p.236) Chapter 8 Remodelling the Italian Steel Industry: Americanization, Modernization, and Mass Production
Source:
Americanization and Its Limits
Author(s):

Ruggero Ranieri

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199269044.003.0008

This chapter discusses the impact of American industrial practices on the Italian steel industry in the post-war period. The chapter is organized into three sections. Firstly the chapter provides some basic background information on the structure and performance of the Italian post-war steel industry. It then examines the impact of the Marshall Plan on post-war reconstruction investment. The central part of this section deals with the negotiations over the allocation of US funds to the state-owned sector, but there are also brief accounts of Marshall Plan aid to other steel producers, particularly the Falck group and Fiat. The final section in the chapter looks at the attempts made by Italian managers, particularly in Cornigliano, to copy and follow the ‘American model’.

Keywords:   Italy, reconstruction, expansion, post-war period, Marshall Plan, American model, Cornigliano

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