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Information OrientationThe Link to Business Performance$
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Donald A. Marchand, William J. Kettinger, and John D. Rollins

Print publication date: 2002

Print ISBN-13: 9780199252213

Published to Oxford Scholarship Online: January 2010

DOI: 10.1093/acprof:oso/9780199252213.001.0001

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Competing for the Future: Industry Leadership Using Information

Competing for the Future: Industry Leadership Using Information

Chapter:
(p.209) CHAPTER 9 Competing for the Future: Industry Leadership Using Information
Source:
Information Orientation
Author(s):

DONALD A. MARCHAND

WILLIAM J. KETTINGER

JOHN D. ROLLINS

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199252213.003.0009

This chapter defines the concepts and practices underlying the three key dimensions of future industry leadership in competing with information: competitive, customer, and operational information. It explains how IO is associated with these three dimensions of future industry leadership in competing with information, and how IO predicts senior manager expectations of future industry leadership with information.

Keywords:   industry leadership, information use, competitive, customer, operational information, IO

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