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The Arts of Leadership$
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Keith Grint

Print publication date: 2001

Print ISBN-13: 9780199244898

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199244898.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 October 2019

Crash-Landing and Take-Off: Business Leadership on Skytrain and Virgin Atlantic

Crash-Landing and Take-Off: Business Leadership on Skytrain and Virgin Atlantic

Chapter:
(p.35) 2 Crash-Landing and Take-Off: Business Leadership on Skytrain and Virgin Atlantic
Source:
The Arts of Leadership
Author(s):

KEITH KEITH

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199244898.003.0002

This chapter examines two contemporary business leaders whose fortunes appear quite different but where the particular business is almost identical—Freddine Laker and Richard Branson. It notes that the failure of Freddie Laker's Skytrain makes the success of Richard Branson's Virgin Atlantic all the more unsusual, because Branson first flew under the licence abandoned by Laker. Moreover, while Laker managed a late and very limited comeback in the late 1990s, Branson went on to become what is probably Britain's best-known and most popular entrepreneur. This chapter seeks to explain the apparent contradiction that is firmly grounded in the leadership styles of both individuals.

Keywords:   Freddie Laker, Richard Branson, Skytrain, Virgin Atlantic, entrepreneur

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