This chapter focuses on mapping corporate strategy and its application to an analysis of the recent strategies pursued by five large UK corporations, namely, Cadbury Schweppes, Thorn EMI, Ladbroke, Trafalgar House, and Hillsdown Holdings. It begins by discussing the basis for constructing maps at corporate level and then examines the five strategies in detail. The chapter then explores the possibility of using maps of the corporation as a basis for analysing possible sources of internal economies and external threats.
Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.