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Information for InnovationManaging Change from an Information Perspective$
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Stuart Macdonald

Print publication date: 2000

Print ISBN-13: 9780199241477

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199241477.001.0001

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The Flow of Information

The Flow of Information

Chapter:
(p.72) 4 The Flow of Information
Source:
Information for Innovation
Author(s):

Stuart Macdonald

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199241477.003.0005

This chapter discusses how information should flow in an organization. There are only two ways in which information can exist in any location — either it was created there, or it was transferred there from somewhere else. It is often assumed that information is transferred from a single source as a complete package, a finished innovation. However, rather than a complete package delivered from a single source, bits of information are much more likely to be transferred, and an innovation is a contribution to yet more innovation. The Epidemic Model of Diffusion further explains the flow of information: sent information is not likely to arrive in parts from multiple sources. What is transmitted is what arrives, and all that is required to be known about its transfer can be known from the location and timing of its further incidence.

Keywords:   flow of information, information usage, information transfer, innovation, sources of information, Epidemic Model of Diffusion

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