This chapter discusses the following topics: health promotion, components of health promotion interventions, the planning process for health promotion, the stages of developing and implementing health promotion programmes, and the selection of education and communication methods. Health promotion practitioners differ in the goals they prioritize, some emphasizing empowerment, others behaviour change. Many people may feel most comfortable carrying out health education activities but can nearly always begin to take some actions on the other components which, if unattended, will diminish the impact of health education activities. There is a growing body of evidence on how to implement effective health promotion interventions, and access to this evidence is getting easier. By ensuring that we disseminate the results of our own interventions we can contribute to developing practice.
Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.