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Can Latin American Firms Compete?$
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Robert Grosse and Luiz F. Mesquita

Print publication date: 2007

Print ISBN-13: 9780199233755

Published to Oxford Scholarship Online: January 2008

DOI: 10.1093/acprof:oso/9780199233755.001.0001

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Antioquia Entrepreneur Group (GEA)'s Strategies for Facing International Competitors: The Case of the Food Manufacturing Group

Antioquia Entrepreneur Group (GEA)'s Strategies for Facing International Competitors: The Case of the Food Manufacturing Group

Chapter:
(p.125) 6 Antioquia Entrepreneur Group (GEA)'s Strategies for Facing International Competitors: The Case of the Food Manufacturing Group
Source:
Can Latin American Firms Compete?
Author(s):

Héctor Ochoa

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199233755.003.0006

This chapter presents the results of a study conducted in Colombia to determine how some Latin American companies successfully expanded into international markets, and to identify business models and common characteristics of these companies and their affiliates in other regions worldwide. The foods division of the Colombian ‘Grupo Empresarial Antioqueño’ (Antioquia Business Group), which consists of a conglomerate of companies owned by Inversiones Nacional de Chocolates, was selected for analysis because it is probably the group that has achieved the greatest success in Colombia in the globalization process. The study identifies the outstanding characteristics that enabled the group to develop the core competences that provided the foundations for establishing successful strategies to penetrate different international markets; learn from the different cultures associated with those markets, but at the same time expand its own culture in those places, specially in the retailing activity to neighbourhood stores; and develop processes to manage risks, add value to the products, and face the increasing competition from other multinational firms.

Keywords:   Latin America, multinationals, expansion, competition, Colombia, international markets

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