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Health Measurement ScalesA practical guide to their development and use$
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David L. Streiner and Geoffrey R. Norman

Print publication date: 2008

Print ISBN-13: 9780199231881

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780199231881.001.0001

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Biases in responding

Biases in responding

Chapter:
(p.103) Chapter 6 Biases in responding
Source:
Health Measurement Scales
Author(s):

David L. Streiner

Geoffrey R. Norman

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199231881.003.0006

Although it is hoped that respondents will answer all items honestly and accurately, this is often not the case. Various factors affect how a person will respond. These include the cognitive demands required in answering a question (understanding the item, recalling the relevant information, mapping the response onto the presented alternatives, and editing the answers). The editing process includes social desirability bias, yea- or nay-saying, end-aversion bias, the halo effect and so forth. Other factors, including difficulties in assessing change and framing, are discussed.

Keywords:   bias, optimizing, satisficing, halo, social desirability, framing, change, faking good, end aversion, positive skew

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