Jump to ContentJump to Main Navigation
Handbook of Music and Emotion: Theory, Research,
Applications$
Users without a subscription are not able to see the full content.

Patrik N. Juslin

Print publication date: 2010

Print ISBN-13: 9780199230143

Published to Oxford Scholarship Online: March 2012

DOI: 10.1093/acprof:oso/9780199230143.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 13 November 2019

Music and Marketing

Music and Marketing

Chapter:
(p.909) Chapter 32 Music and Marketing
Source:
Handbook of Music and Emotion: Theory, Research, Applications
Author(s):

Adrian C. North

David J. Hargreaves

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199230143.003.0032

This chapter summarizes the many ways in which music and marketing relate to one another. It argues that the range of the effects that music can have on consumer behaviour is striking. The available research suggests that the ‘right’ kinds of music can typically lead to increases in turnover of around 10 per cent, such that piped music makes clear commercial sense. Note also that different types of music very clearly have different effects. Businesses cannot regard music as a homogeneous sonic mass.

Keywords:   music psychology, emotions, advertising, consumer behaviour

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .