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Managing Global CustomersAn Integrated Approach$
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George S. Yip and Audrey J.M. Bink

Print publication date: 2007

Print ISBN-13: 9780199229833

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199229833.001.0001

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Integrating GCM with Global Strategy and Organization

Integrating GCM with Global Strategy and Organization

Chapter:
(p.44) 3 Integrating GCM with Global Strategy and Organization
Source:
Managing Global Customers
Author(s):

George S. Yip

Audrey J. M. Bink

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199229833.003.0003

Chapter 2 examined how a supplier should decide whether to adopt a global customer management (GCM) programme. This chapter discusses how to evaluate the GCM drivers in both the customer's and the supplier's industry, and how to integrate the GCM programme into the supplier's overall global strategy and global organization.

Keywords:   suppliers, customers, global customer management, global organization, global strategy

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