Jump to ContentJump to Main Navigation
Managing Global CustomersAn Integrated Approach$
Users without a subscription are not able to see the full content.

George S. Yip and Audrey J.M. Bink

Print publication date: 2007

Print ISBN-13: 9780199229833

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199229833.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 30 May 2020

Exploiting Globalization Drivers and Potential

Exploiting Globalization Drivers and Potential

Chapter:
(p.27) 2 Exploiting Globalization Drivers and Potential
Source:
Managing Global Customers
Author(s):

George S. Yip

Audrey J. M. Bink

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199229833.003.0002

This chapter addresses the following questions: Should a company develop a global customer management (GCM) programme? How can it determine whether to do so? What are the potential benefits and costs? It begins by examining four types of drivers of GCM: customer drivers, financial drivers, market drivers, and technology drivers. It then discusses what managers need to do to attain the benefits from the four types of drivers.

Keywords:   global customer management, customer drivers, financial drivers, market drivers, technology drivers

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .