This chapter begins with a discussion of the globalization context for managing global customers. It then turns to the globalization of buying and selling and the key response by suppliers — and global account management (GAM). An overview of the subsequent chapters is also presented.
Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.