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Fat EconomicsNutrition, Health, and Economic Policy$
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Mario Mazzocchi, W. Bruce Traill, and Jason F. Shogren

Print publication date: 2009

Print ISBN-13: 9780199213856

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199213856.001.0001

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Introduction

Introduction

Chapter:
(p.1) Introduction
Source:
Fat Economics
Author(s):

Mario Mazzocchi

W. Bruce Traill

Jason F. Shogren

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199213856.003.0001

This introductory chapter starts by raising the question on the obesity epidemic and the public policy that should be done. It then examines the economic mindset beyond the food choice and market analysis. It suggests the possible role that economics can play in understanding the market and its behaviour. It also discusses the rationale of the book and presents a detailed outline of the topics covered according to chapters.

Keywords:   obesity epidemic, public policy, food choice, market behaviour, rationale, economics

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