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Re-Imagining Capitalism$
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Dominic Barton, Dezsö Horváth, and Matthias Kipping

Print publication date: 2016

Print ISBN-13: 9780198785453

Published to Oxford Scholarship Online: October 2016

DOI: 10.1093/acprof:oso/9780198785453.001.0001

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Being Good and Doing Well

Being Good and Doing Well

Not as Easy as You Think

(p.145) 11 Being Good and Doing Well
Re-Imagining Capitalism

Bryan W. Husted

Oxford University Press

There is a cliché that firms can do well by being good. Although sometimes true, there are at least three sets of conditions that determine whether firms can do well financially by being good. First, there are moral conditions—that is, there are situations where no moral option exists. Second, there are technical conditions that determine whether it is feasible to do well by being good. Finally, there are institutional conditions that require collective, rather than individual action. By exploring the conditions in which being good and doing well are compatible, managers can make better decisions to guide their firms in ways that meet both goals.

Keywords:   corporate social responsibility, business case, tradeoffs, business ethics, strategy

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