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The Sociocultural BrainA Cultural Neuroscience Approach to Human Nature$
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Shihui Han

Print publication date: 2017

Print ISBN-13: 9780198743194

Published to Oxford Scholarship Online: June 2017

DOI: 10.1093/acprof:oso/9780198743194.001.0001

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Cultural differences in neurocognitive processing of the self

Cultural differences in neurocognitive processing of the self

Chapter:
(p.79) Chapter 4 Cultural differences in neurocognitive processing of the self
Source:
The Sociocultural Brain
Author(s):

Shihui Han

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198743194.003.0004

Chapter 4 examines the difference in self-concept proposed by philosophers and psychologists in Western and East Asian cultures. It then introduces a dominant theoretical framework of cultural differences in self-concept that focuses on independence and interdependence in Western and East Asian cultures, respectively. It reviews behavioral and brain imaging findings that reveal cognitive and neural mechanisms underlying self-advantage during face recognition. It also examines the neural mechanisms related to self-reflection in Western and East Asian cultures by showing that the enhanced activity in the medial prefrontal cortex characterizes the independent self-construals, and the activity in the temporoparietal junction involved in self-reflection mediates the interdependent self-construals. It discusses the relationship between the neural roots of culturally specific self-concept and behavior.

Keywords:   Independence, interdependence, medial prefrontal cortex, self-construal, self-face recognition, self-referential processing

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