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The Sociocultural BrainA Cultural Neuroscience Approach to Human Nature$
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Shihui Han

Print publication date: 2017

Print ISBN-13: 9780198743194

Published to Oxford Scholarship Online: June 2017

DOI: 10.1093/acprof:oso/9780198743194.001.0001

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Neural processes of culturally familiar information

Neural processes of culturally familiar information

Chapter:
(p.26) Chapter 2 Neural processes of culturally familiar information
Source:
The Sociocultural Brain
Author(s):

Shihui Han

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198743194.003.0002

Chapter 2 introduces the concept of cultural learning and its function in the transmission of cultural knowledge over generations, and the construction of new cultural beliefs/values and behavioral scripts. It examines brain activity that is engaged in differential processing of culturally familiar and unfamiliar information by reviewing functional magnetic resonance imaging and event-related potential studies of neural activity involved in the processing of gesture, music, brand, and religious knowledge. Long-term cultural experiences give rise to specific neural mechanisms in the human brain that deal with culturally familiar information in multiple neural circuits underlying the inference of mental states and reward, for example. The unique neural mechanisms underlying culturally familiar stimuli provide a default mode of neural processing of culturally familiar information received in daily life.

Keywords:   Brand, cultural familiarity, cultural learning, gesture, music, P300, religion

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