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The Sociocultural BrainA Cultural Neuroscience Approach to Human Nature$
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Shihui Han

Print publication date: 2017

Print ISBN-13: 9780198743194

Published to Oxford Scholarship Online: June 2017

DOI: 10.1093/acprof:oso/9780198743194.001.0001

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Cultural diversity

Cultural diversity

From behavior to mind and brain

(p.1) Chapter 1 Cultural diversity
The Sociocultural Brain

Shihui Han

Oxford University Press

Chapter 1 provides a brief overview of cultural differences in human behavior by giving examples of human behaviors in East Asian and Western societies. It reviews the concept of culture used by psychologists, anthropologists, and philosophers, introduces several dimensions of culture, and emphasizes shared beliefs and behavioral scripts as the key components of culture that influence human behavior. It also reviews cross-cultural psychological research that has revealed differences in multiple cognitive processes including perception, attention, memory, causal attribution, and self-reflection between individuals in East Asian and Western cultures. It gives an overview of cultural neuroscience studies that employ brain imaging techniques to reveal neural mechanisms underlying cultural differences in human behavior and mental processes.

Keywords:   Brain imaging, cultural diversity, cultural neuroscience, event-related potential, functional magnetic resonance imaging

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