From behavior to mind and brain
Chapter 1 provides a brief overview of cultural differences in human behavior by giving examples of human behaviors in East Asian and Western societies. It reviews the concept of culture used by psychologists, anthropologists, and philosophers, introduces several dimensions of culture, and emphasizes shared beliefs and behavioral scripts as the key components of culture that influence human behavior. It also reviews cross-cultural psychological research that has revealed differences in multiple cognitive processes including perception, attention, memory, causal attribution, and self-reflection between individuals in East Asian and Western cultures. It gives an overview of cultural neuroscience studies that employ brain imaging techniques to reveal neural mechanisms underlying cultural differences in human behavior and mental processes.
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