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Mathematical Underpinnings of AnalyticsTheory and Applications$
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Peter Grindrod

Print publication date: 2014

Print ISBN-13: 9780198725091

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:oso/9780198725091.001.0001

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The Underpinnings of Analytics

(p.1) Introduction
Mathematical Underpinnings of Analytics

Peter Grindrod CBE

Oxford University Press

Mathematical Underpinnings of Analytics. First Edition. Peter Grindrod.

© Peter Grindrod 2015. Published in 2015 by Oxford University Press.

In almost every sector of commercial and public endeavour there has been, or there is about to be, a data deluge. The innovation and exploitation, and also the hype, are driven by (a) the availability of data from emerging and converging digital platforms; (b) the increased amount of online and off-line traffic, data collection, and surveillance; (c) the commercial imperatives to create greater value from existing customers and distilled knowledge; and (d) growing open data initiatives. Companies have become more aware of their own data resources, and see the future exploitation of these resources as a strategic path to growth....

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