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Body Aesthetics$
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Sherri Irvin

Print publication date: 2016

Print ISBN-13: 9780198716778

Published to Oxford Scholarship Online: August 2016

DOI: 10.1093/acprof:oso/9780198716778.001.0001

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A Tale of Two Olympians

A Tale of Two Olympians

Beauty, “Race,” Nation

(p.94) 5 A Tale of Two Olympians
Body Aesthetics

Shirley Anne Tate

Oxford University Press

This chapter focuses on discussing the Black woman’s athletic body and its place in the nation through looking at two British athletes: lighter skinned, Black/white “mixed race” Jessica Ennis, MBE and darker skinned Jeanette Kwakye. It thinks through their very skin about how it is that “race” still matters for who can represent the national Great Britain brand and become its global icon for the Olympic Games, as well as how, through branding, racially ambiguous beauty can come to represent the nation even given the continuing racism of our “post-race” times. In analyzing this skin trade, the chapter focuses on the continuing coloniality of “raced” gender dynamics through the salience of skin color that defines national identities in contemporary “post-race” times.

Keywords:   racial branding, disgust, contempt, value, shade, sports

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