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Television and New Media Audiences$
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Ellen Seiter

Print publication date: 1998

Print ISBN-13: 9780198711421

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198711421.001.0001

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(p.131) 7 Conclusion
Television and New Media Audiences

Ellen Seiter

Oxford University Press

As the ABC billboard emphasizes that watching TV exudes hipness and honour in spite of the negative connotations that it is attributed with, this is made possible only because this advertising was released during the age of the Internet. Although there may be people who stay up all night while surfing the net or tinkering nonstop with the computer, television viewing could also be associated with the lack of education, unemployment, and may even be seen as an ‘addiction’. While the case studies presented in this book exhibit opinions of those from the middle class in terms of how television viewing can be associated with vulgarity, laziness, and passivity, the book has also observed how television viewing causes its most severe media effects on those from this social class.

Keywords:   ABC billboard, Internet, computer use, lack of education, laziness, addiction, passivity, social class, media effects, middle class

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