As the ABC billboard emphasizes that watching TV exudes hipness and honour in spite of the negative connotations that it is attributed with, this is made possible only because this advertising was released during the age of the Internet. Although there may be people who stay up all night while surfing the net or tinkering nonstop with the computer, television viewing could also be associated with the lack of education, unemployment, and may even be seen as an ‘addiction’. While the case studies presented in this book exhibit opinions of those from the middle class in terms of how television viewing can be associated with vulgarity, laziness, and passivity, the book has also observed how television viewing causes its most severe media effects on those from this social class.
Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.