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Television and New Media Audiences$
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Ellen Seiter

Print publication date: 1998

Print ISBN-13: 9780198711421

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198711421.001.0001

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Television and the Internet

Television and the Internet

(p.115) 6 Television and the Internet
Television and New Media Audiences

Ellen Seiter

Oxford University Press

Although we may come across several commonplace claims about how the Internet will be able to promote great developments in terms of not just communication but also in education, leisure, and work today, we have to consider that the use, discussions, and research regarding computer communications may only provide support for hierarchies of race, gender, and social class. As this chapter notes the fact that television viewing and Internet use have some observable similarities, the insights which have been acquired from television audience research may be integrated into studying how these types of technologies are possibly involved in issues regarding gender identities, how these affect construals regarding media forms and technologies, and other such relevant topics. This chapter also looks into the disincentives and possible motivations for the use of such technologies while also analysing the somewhat mutual relationship of computer and Internet use with television.

Keywords:   Internet, computer use, hierarchies, television audience research, media forms, motivations, disincentives

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