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Innovation in an Advanced Consumer SocietyValue-Driven Service Innovation$
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Peder Inge Furseth and Richard Cuthbertson

Print publication date: 2016

Print ISBN-13: 9780198705116

Published to Oxford Scholarship Online: March 2016

DOI: 10.1093/acprof:oso/9780198705116.001.0001

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Value-Driven Service Innovation

Value-Driven Service Innovation

(p.1) 1 Value-Driven Service Innovation
Innovation in an Advanced Consumer Society

Peder Inge Furseth

Richard Cuthbertson

Oxford University Press

Chapter 1 provides the context of the consumer society for Value-Driven Service Innovation and explains its importance and theoretical underpinnings. Innovation is regarded as the successful exploitation of a new idea that leads to the creation of value for the organization concerned and for other actors. By example, the chapter shows how product development is driven by service innovation. It then goes on to discuss the development of academic literature in service innovation to date, and why this fails to fully explain contemporary innovation through the use of practical examples and cases—hence, the need for a new model of innovation.

Keywords:   innovation, service innovation, Value-Driven Service Innovation, value, digitization, consumer society, globalization, service economy

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