Jump to ContentJump to Main Navigation
Business Model InnovationThe Organizational Dimension$
Users without a subscription are not able to see the full content.

Nicolai J Foss and Tina Saebi

Print publication date: 2015

Print ISBN-13: 9780198701873

Published to Oxford Scholarship Online: April 2015

DOI: 10.1093/acprof:oso/9780198701873.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 19 October 2019

A Business Model Innovation by an Incumbent Late Mover

A Business Model Innovation by an Incumbent Late Mover

Containerization in Maersk Line

Chapter:
(p.217) 11 A Business Model Innovation by an Incumbent Late Mover
Source:
Business Model Innovation
Author(s):

Torben Pedersen

Henrik Sornn-Friese

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198701873.003.0011

This chapter studies the example of a business model innovation conducted by Maersk Line. The case unfolds Maersk Line’s development from being a minor player in global liner shipping in 1953, through the decision to invest heavily in container-based transport systems which changed the whole industry. Since then Maersk Line has been the main player and innovator in global shipping, and has obtained its current position as the world’s largest container operator with a fleet of about 650 container ships providing global “point to point” services. The Maersk Line case provides numerous insights into business model innovations in terms of the decision process, timing, and the actors involved. The business model innovation, containerization did not happen quickly, as the development of the system’s elements took decades. Although new entrants conducted much of the initial containerization experiments, it was the incumbent Maersk Line that took the concept to a higher level and reaped the benefits of this development.

Keywords:   shipping industry, containerization, incumbent innovator, late-mover, experimentation

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .