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Conservation Education and Outreach Techniques$
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Susan K. Jacobson, Mallory D. McDuff, and Martha C. Monroe

Print publication date: 2006

Print ISBN-13: 9780198567714

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780198567714.001.0001

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Changing conservation behaviors

Changing conservation behaviors

(p.63) 3 Changing conservation behaviors
Conservation Education and Outreach Techniques

Susan K. Jacobson

Mallory D. McDuff (Contributor Webpage)

Martha C. Monroe

Oxford University Press

The road to behavior change is paved with many theories. The disciplines of education, sociology, and psychology provide frameworks and models that can be used to influence people's conservation-related behaviors. This chapter reviews ten of the most commonly used theories in conservation program development and research. Some are designed to influence how people learn information and skills to become responsible citizens, while others explore ways to orchestrate changes in specific behaviors. Both types of theories play important roles in the development of conservation education and outreach programs.

Keywords:   behavior change, conservation behavior, social marketing, human behavior, diffusion, persuasion, responsible environmental behavior

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