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Evaluating Health PromotionPractice and Methods$
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Margaret Thorogood and Yolande Coombes

Print publication date: 2004

Print ISBN-13: 9780198528807

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780198528807.001.0001

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Evaluating according to purpose and resources

Evaluating according to purpose and resources

Strengthening the evidence base incrementally

Chapter:
(p.27) Chapter 3 Evaluating according to purpose and resources
Source:
Evaluating Health Promotion
Author(s):

Yolande Coombes

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198528807.003.0003

This chapter focuses on the need to strengthen the evidence base for health promotion. It argues that this process can be done incrementally, from small-scale process evaluations through to larger evaluation. It suggests a backwards approach to evaluation, starting with the question “Why are we evaluating?” in order to guide us to the nature and scope of the evaluation that should be undertaken.

Keywords:   health promotion, process evaluations, backwards approach, scope

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