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Managing Corporate Growth$
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Jordi Canals

Print publication date: 1999

Print ISBN-13: 9780198296676

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198296676.001.0001

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Resources and Capabilities: Enabling Growth

Resources and Capabilities: Enabling Growth

Chapter:
(p.110) Chapter 7 Resources and Capabilities: Enabling Growth
Source:
Managing Corporate Growth
Author(s):

Jordi Canals

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198296676.003.0007

This chapter reflects on success stories, such as the story of Walt Disney, and business projects that ended in failure, such as the case with Saatchi & Saatchi. This chapter reviews these experiences and discusses that both stories contain a common issue that is needed for corporate growth: that of resources and capabilities. It is seen here that an inadequately corrected imbalance between resources and capabilities required for a growth strategy may doom a strategy to failure. Resources and capabilities, therefore, must fit a company's strategy. Resources and capabilities must have certain characteristics to make a contribution to the firm's growth: they must have a value for the company and that value must be sustainable. Resources lose their value when they are not unique.

Keywords:   business project, Walt Disney, Saatchi & Saatchi, stories, corporate growth, resources, capabilities, value

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