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Managing Corporate Growth$
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Jordi Canals

Print publication date: 1999

Print ISBN-13: 9780198296676

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198296676.001.0001

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Resources and Capabilities: Enabling Growth

Resources and Capabilities: Enabling Growth

(p.110) Chapter 7 Resources and Capabilities: Enabling Growth
Managing Corporate Growth

Jordi Canals

Oxford University Press

This chapter reflects on success stories, such as the story of Walt Disney, and business projects that ended in failure, such as the case with Saatchi & Saatchi. This chapter reviews these experiences and discusses that both stories contain a common issue that is needed for corporate growth: that of resources and capabilities. It is seen here that an inadequately corrected imbalance between resources and capabilities required for a growth strategy may doom a strategy to failure. Resources and capabilities, therefore, must fit a company's strategy. Resources and capabilities must have certain characteristics to make a contribution to the firm's growth: they must have a value for the company and that value must be sustainable. Resources lose their value when they are not unique.

Keywords:   business project, Walt Disney, Saatchi & Saatchi, stories, corporate growth, resources, capabilities, value

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