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Managing Corporate Growth$
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Jordi Canals

Print publication date: 1999

Print ISBN-13: 9780198296676

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198296676.001.0001

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The Firm's External Context: Opportunities that Speed Up Growth

The Firm's External Context: Opportunities that Speed Up Growth

(p.76) Chapter 5 The Firm's External Context: Opportunities that Speed Up Growth
Managing Corporate Growth

Jordi Canals

Oxford University Press

This chapter covers the company's evolution over time and its growth patterns are closely related with its external context — that is, the opportunities that an industry offers its firms. These opportunities do not totally limit its growth potential, but they undoubtedly have a notable effect on the growth process. The evaluation of the external context can start with a consideration of the attractiveness of the industry. The industry's value chain offers a complementary view of the external context including a way to analyze the external opportunities that a company may have and how it can use them to foster growth. This chapter also discusses the effort of the external context on the company's positioning in its industry by using the industry's value chain. This is a key aspect, because it shows how the company is capable not only of making use of external opportunities but also of creating them through its positioning and some strategic decisions.

Keywords:   growth patterns, opportunities, growth potential, external context, growth, external opportunities, strategic decisions

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