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Managing Corporate Growth$
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Jordi Canals

Print publication date: 1999

Print ISBN-13: 9780198296676

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198296676.001.0001

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The Firm's Internal Context: The Soul of Corporate Growth

The Firm's Internal Context: The Soul of Corporate Growth

(p.57) Chapter 4 The Firm's Internal Context: The Soul of Corporate Growth
Managing Corporate Growth

Jordi Canals

Oxford University Press

This chapter discusses the importance of the company's internal context for corporate growth. Generally speaking, an organization's internal context conditions, shapes, and influences its members' behavior in various ways. A firm's purpose is defined as the essential reason why it exists and carries out its activities. Obviously, in this case, the explanation that a company exists to make money is inaccurate and incomplete. A firm must create and add value in the course of its activities to offer a return on capital once the various expenses that the company must incur have been covered. In this chapter, it is argued that the context does not only determine growth decisions, but also an organization's capacity to perceive and tackle opportunities, discover new ideas, turn these ideas into projects, make decisions with respect to these projects, and finally, implement them.

Keywords:   corporate growth, company, money, firm, internal context, projects

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