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Managing Corporate Growth$
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Jordi Canals

Print publication date: 1999

Print ISBN-13: 9780198296676

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198296676.001.0001

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Growth Strategies: Some Typologies

Growth Strategies: Some Typologies

(p.19) Chapter 2 Growth Strategies: Some Typologies
Managing Corporate Growth

Jordi Canals

Oxford University Press

This chapter discusses certain typologies of the forms and paths for growth that a company may consider. The main feature of these typologies is the fact that they are descriptive. A normative approach to growth paths may lead managers mistakenly to think that the growth process follows a preset model that is dependent on a given set of variables. This chapter briefly reviews some of the most useful approaches for classifying the pathways companies might follow in their growth. The chapter also offers some growth typologies based upon different variables. Some of them are external to the company, while others are internal and defined by the company itself. These typologies provide a better understanding of different growth options. It should be stressed that such typologies can do no more than offer a description to assist in evaluating the advantages and disadvantages of certain options.

Keywords:   growth, company, typologies, normative, growth typologies, growth process

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