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Mail Order Retailing in BritainA Business and Social History$
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Richard Coopey, Sean O'Connell, and Dilwyn Porter

Print publication date: 2005

Print ISBN-13: 9780198296508

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780198296508.001.0001

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Mail Order Agency in Post-war Britain: The Agent, The Company, and The Customer

Mail Order Agency in Post-war Britain: The Agent, The Company, and The Customer

Chapter:
(p.107) 4 Mail Order Agency in Post-war Britain: The Agent, The Company, and The Customer
Source:
Mail Order Retailing in Britain
Author(s):

Coopey Richard

Sean O‘Connell

Dilwyn Porter (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198296508.003.0005

This chapter discusses the importance of the relationship between mail order and ‘free’ consumer credit. British mail order houses helped their customers finance their purchases by allowing them credit, usually for a period of twenty weeks, but for up to thirty-eight weeks on some more expensive catalogue items. There was no charge to the customer for this service, the cost to the company being bundled in with the price. Here was a second feature that helped to define British mail order retailing, where installment credit sales accounted for over 80% in value of total sales in the mid-1970s.

Keywords:   mail order agency, mail order retailing, consumer credit, installment, social class, mail order agents, customers

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