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Building the Flexible FirmHow to Remain Competitive$
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Henk W. Volberda

Print publication date: 1999

Print ISBN-13: 9780198295952

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198295952.001.0001

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A Revision of Management and Organization

A Revision of Management and Organization

(p.11) 2 A Revision of Management and Organization
Building the Flexible Firm

Henk W. Volberda

Oxford University Press

Flexibility is found to be presented as an essentially new strategic challenge that can be explained through demonstrating some of the main changes in the competitive environment and providing a description of these changes in terms of organization and management. In this chapter, we look into the importance of flexibility through first demonstrating how some of the objective changes imply organizational effectiveness. For this task, we also have to be able to develop a more appropriate world view since managers would prefer to associate their organizations today with novelty, diversity, chaos, and creativity rather that the traditional uniformity, stability, order, and optimality. This chapter provides a description of the changes in commonplace management thinking regarding key organization and management theories.

Keywords:   flexibility, objective changes, competitive environment, management theories, organization theories

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