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Europe and the Japanese ChallengeThe Regulation of Multinationals in Comparative Perspective$
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Mark Mason

Print publication date: 1997

Print ISBN-13: 9780198292647

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198292647.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 October 2019

Automobiles

Automobiles

Chapter:
(p.52) 2 Automobiles
Source:
Europe and the Japanese Challenge
Author(s):

Mark Mason

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198292647.003.0003

This chapter discusses Japanese direct investment in the European automobile industry. Although Japanese auto firms had set up limited service and assembly operations in Europe during the post-war period, not one such firm had ever manufactured automobiles in Europe before the 1980s. During the latter half of that decade, however, Nissan, Toyota, and many other Japanese car companies directly invested in major manufacturing operations within the European Community.

Keywords:   Japanese direct investment, automobile industry, Nissan, Toyota, European Community

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