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The Global CigaretteOrigins and Evolution of British American Tobacco,
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Howard Cox

Print publication date: 2000

Print ISBN-13: 9780198292210

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198292210.001.0001

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BAT in India

BAT in India

(p.202) 7 BAT in India
The Global Cigarette

Howard Cox

Oxford University Press

This chapter discusses the organization and operation of BAT Co.'s cigarette business in India. Unlike in other regions of the company's operations, the process of tobacco leaf cultivation and trade was given detailed attention in India. This included the formation of a subsidiary company called the Indian Lead Tobacco Development Co., which was responsible for providing advice and support to tobacco farmers, especially those in interested in growing the American Bright leaf tobacco. BAT Co. 's focus on leaf cultivation was in response to the changes in policy that stemmed from the Indian government's efforts to raise revenue. And in another response to the government's trade policy initiative, BAT Co. formed another subsidiary called Imperial Tobacco Co. in 1910.

Keywords:   BAT Co., cigarette industry, India, American Bright leaf tobacco, Imperial Tobacco Co., trade policy

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