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The Global CigaretteOrigins and Evolution of British American Tobacco,
                        1880-1945$
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Howard Cox

Print publication date: 2000

Print ISBN-13: 9780198292210

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198292210.001.0001

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A Product with Global Potential

A Product with Global Potential

Chapter:
(p.18) (p.19) 2 A Product with Global Potential
Source:
The Global Cigarette
Author(s):

Howard Cox

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198292210.003.0002

This chapter discusses U.S.-based American Tobacco Company's (ATC) acquisition of Ogden's Limited, a well-known tobacco and cigarette manufacturing company in Liverpool, England. Upon his arrival in England in October 1901, ATC owner James Buchanan Duke launched a marketing initiative to promote his new company's product. This prompted a defensive stance among the local competitors, and 13 companies banded together to form the Imperial Tobacco Company. In order the overcome the competition and solidify his hold on the British market Duke registered a company called British Tobacco Company, designed to act as a holding company into which ATC's British interests could later be subsumed. This chapter also discusses the history of the American cigarette industry and Duke's entry into cigarette manufacturing.

Keywords:   American Tobacco Company, Ogden's Limited, cigarette industry, acquisition of companies, James Buchanan Duke, Imperial Tobacco Company, British Tobacco Company

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