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Enterprise and Competitiveness – A Systems View of International Business | Oxford Scholarship Online
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Enterprise and Competitiveness: A Systems View of International Business

Mark Casson


This book looks at international economic performance at the end of the 20th century. The book explores in particular performance issues connected with international business. It focuses especially on the interplay between economic and cultural determinants of the behaviour of multinational firms. Chapter 1 offers a selective survey of recent trends in international business activities, and explores the limits of conventional economic analysis to these trends. Chapter 2 develops a ‘systems view’ of international business. Chapter 3– combines economic and cultural determinants of performance wi ... More

Keywords: international economic performance, international business, multinational firms, transaction costs, scientific attitudes, religious attitudes, education, media, social groups, joint venture

Bibliographic Information

Print publication date: 1995 Print ISBN-13: 9780198289579
Published to Oxford Scholarship Online: October 2011 DOI:10.1093/acprof:oso/9780198289579.001.0001


Affiliations are at time of print publication.

Mark Casson, author
University of Reading
Author Webpage