In 1957, Ghana gained independence, completing its rapid political progress from a British colony to one of the first African nations to secure its freedom from European rule. For British businessmen, their presence at the celebrations represented a further dimension of public relations policies and other political and business strategies undertaken in response to the development of African nationalism and the transfer of political power in the Gold Coast. As early as 1941, members of the Association of West African Merchants (AWAM) had begun discussing the future role of business associations in promoting company interests, in part prompted by opposition from non-European traders to the prominent wartime role of AWAM. In the gold mining industry, the 1945 strike provoked a conviction at Ashanti Goldfields Corporation that the company needed to be better equipped to cope with an uncertain future. This book has demonstrated the importance of incorporating politics into studies of business during the period of decolonization.
Keywords: Gold Coast, Ghana, independence, public relations, nationalism, Association of West African Merchants, Ashanti Goldfields Corporation, gold mining industry, decolonization, business strategies
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