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British Multinational Banking, 1830-1990$
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Geoffrey Jones

Print publication date: 1995

Print ISBN-13: 9780198206026

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198206026.001.0001

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Banking Strategies in the Inter‐war Years

Banking Strategies in the Inter‐war Years

Chapter:
(p.185) CHAPTER 6 Banking Strategies in the Inter‐war Years
Source:
British Multinational Banking, 1830-1990
Author(s):

Geoffrey Jones

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198206026.003.0006

This chapter discusses the conditions of several British multinational banks during the inter-war years. During this period, multinational banks were faced with declining competitive advantages. Nonetheless, these banks retained their substantial first-mover advantages and they successfully survived the major crises of this period. In Australasia and South Africa, strong banking cartels were in operation which blocked new entrants and eliminated competition between existing banks. Moreover, British banks showed flexibility in their banking strategies and this allowed them to maintain their market share. They had always adjusted to host economy conditions and continued this tradition in the inter-war years. Generally, the policy of the banks in this period can be characterized as ‘sticking to the knitting’ which is a sensible business strategy, especially for the uncertainties of the inter-war years.

Keywords:   inter-war years, competitive advantage, Australasia, South Africa, strategy, cartels

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