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Judging New WealthPopular Publishing and Responses to Commerce in England, 1750–1800$
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James Raven

Print publication date: 1992

Print ISBN-13: 9780198202370

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198202370.001.0001

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Promotion and Defence

Promotion and Defence

(p.61) 4 Promotion and Defence
Judging New Wealth

James Raven

Oxford University Press

This chapter focuses on production and sale of popular literature in the second half of the 18th century. Quality was not always a primary concern in the production of commercial literature. By presenting books as attractive and fashionable consumer products, many booksellers achieved a swift turnover of quickly forgotten, hurriedly produced sheets. Indeed, many of the works published in this period were associated more with their bookseller-publishers than with their authors. Very often, authorship remained unannounced.

Keywords:   book trade, book promotion, books, booksellers, popular literature

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