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Judging New WealthPopular Publishing and Responses to Commerce in England, 1750–1800$
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James Raven

Print publication date: 1992

Print ISBN-13: 9780198202370

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198202370.001.0001

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Booksellers and Markets

Booksellers and Markets

(p.42) 3 Booksellers and Markets
Judging New Wealth

James Raven

Oxford University Press

This chapter discusses the changes in the book trade during the second half of the 18th century. Literature, like other fashion and leisure wares, was taken up by entrepreneurs with a sharp eye to the market. As with the manufacture of new household goods and consumables, the success of many products of the press was determined by customer identification, metropolitan trend-setting, and the exploitation of a country market. At the same time, the weakening of the share book system increased the risk for all business participants. Although booksellers' associations continued jointly to issue works, fresh vulnerability and rivalries were introduced into the trade.

Keywords:   book trade, books, booksellers, publishing industry, literature

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